Casino around the world
These collaborations ensure the Groupâ€™s expansion in Europe, Africa, the Middle-East and Asia.
More thanÂ 230 affiliated stores in more thanÂ 30 countries
The Groupâ€™s strategy is to forge partnerships with retail players in countries where the Group does not yet have a presence. These partnerships are either affiliation agreements or private-label supply to leading local retailers. : affiliation and the supply of private label products.
The first focus was to expand the network of affiliates through long-term agreements with powerful local partners. The number of affiliated stores worldwide reached 231 in 2020. WithÂ a strong presenceÂ in North Africa and the Middle-East,Â as well asÂ in Sub-Saharan Africa, the Group is broadening and deepening its presence in geographies with high growth potential.
Private labels, the Groupâ€™s ambassadors
The Group has been expanding the supply of Casino private-label products to leading local retailers. Apart from providing access to major markets, these partnerships also substantially raise the visibility of all Group brands.
These brands, which represent a sought-after French lifestyle, are resoundingly popular with Asian customers. A number of stores in Southeast Asia feature these items in a dedicated corner.