Franprix: the urban concept


With an urban and convenience positioning, Franprix offers plenty of services with a quality offer and a warm atmosphere in their stores. 

 Glazed facades open on the street, a palette of bright colors combined with modern gray tones, acidulated external blinds, a studied lighting… attractive and perfectly integrated into their urban landscape.

Franprix meets the new expectations of urban consumers by focusing on the following priorities : the welcoming, the pleasure, the quality of products and various services

 

Franprix

Key figures: 

  • 893 stores in France as of 31 December 2017
  •  Sales area per store: between 100 to 2,000 m²
    m²
  • •Average sales area per store: ~400 m²
  • Total sales area: more than 367,000 m²
  • Turnover: more than €1,6 Billions
  • Traffic: 2nd banner with the highest frequency rate : 24 visits / year / customer
  • Sku’s: Around 6,000 with a restricted range of non food products

Les + de Franprix

  • Self-service counters: a different, adjustable and seasonal offer
  • The freshness of the products
  • Colored & joyful concept
  • Many services (Wifi, La poste, Shop&Go ...)
  Continuous innovation
• Development of the living place
• New self-service counters (coffee, fresh-squeezed juices, hot meals, etc…)
• Additional services (WIFI, post office counter, Western Union desk, etc…)
• More snacking and private labels
• Faster checkout

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