To offer customers an enhanced, all-inclusive shopping experience

The Casino Group has stepped up its partnership with multi-channel mobile payment solution provider Lyf Pay and will acquire an initial interest of 5% in Lyf’s share capital.

November 19, 2018

Since 2017, the Casino Group and Lyf Pay developed innovative mobile payment-related solutions for use in Géant hypermarkets and Casino supermarkets across France, particularly via the Casino Max mobile app. 

The innovations include combined payment and loyalty services, deferred payment, payment in instalments for food shopping, and the Scan Express solution enabling shoppers to avoid queuing at the checkout.

After being successfully deployed at Géant hypermarkets and Casino supermarkets in an initial phase (to cover a total of more than 500 stores), the Lyf Pay solution will continue to be rolled out over the coming months across the Group’s other banners: Le Petit Casino, Leader Price, Franprix, Monoprix, and Naturalia.

“This partnership confirms the Lyf Pay solution’s unique positioning at the crossroads of the payment and retail ecosystems,” said Christophe Dolique, Chief Executive Officer of Lyf Pay. “By uniting leading retailers and financial services companies, such as BNP Paribas, Crédit Mutuel, Auchan, Total, Mastercard and Oney, our solution will play an ever-increasing role in the day-to-day lives of consumers.”

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