New e-commerce partnerships for Casino Group
In a dynamic development of its presence in the e-commerce market in Asia, the Casino Group is launching the distribution of its products on the HappyFresh and HonestBee platforms.
The Casino Group via its local partner in Thailand, Big C, has just launched the distribution of its products on the HappyFresh platform.
Founded in 2014 in Jakarta, HappyFresh is an online grocery store that has been launched by entrepreneurs to revolutionize online grocery shopping in Asia. Since its creation, the company has expanded to Malaysia, Thailand and will soon open in the Philippines. It is one of the e-commerce platforms in this segment, which has one of the highest growth rates in Southeast Asia.
Happy Fresh offers its customers the opportunity to deliver a wide range of grocery products to their homes and thus increase the visibility of the Casino brand in the Thai territory.
Casino is positioning itself on e-commerce thanks to the launch of its digital shop-in-shop on the Honestbee platform in Hong Kong via our partner Park'n'Shop, the first supermarket chain with more than 290 stores.
This platform provides access to more than 300 online Casino products and is aimed at local consumers and not necessarily Park'n'Shop customers.
With this new supply contract, among the hundreds of products available, we offer a wide range of fresh products and are a real lever for differentiation. Indeed, the possibility of buying dairy products online is still limited in this territory.