Monoprix: Making the good and the good accessible to all
Gourmet, inventive, attentive to trends, the food supply Monoprix cultivates the curiosity of its customers. The brand offers an offer both extensive and original that satisfies all desires.
Passionate, innovative, useful and complicit, Monoprix reinvents, for its urban customers, the art of living in the city. Monoprix is a brand in its own right.
His singular vision of the business, his qualitative and meaningful positioning, as well as his daring communication tone fuel the promise of a valued experience on which the brand has built its legitimacy..
His singular vision of the business, his qualitative and meaningful positioning, as well as his daring communication tone fuel the promise of a valued experience on which the brand has built its legitimacy..
Monoprix
Key Figures
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More than 700 stores in France
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More than 100 stores abroad
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Surface de vente moyenne: ~400 m²
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Surface de vente totale: plus de 367 000 m²
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Chiffre d’affaires: plus de 1,6 Mds €
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More than 800,000 customers / days in France
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Assortment: about 30 000 references with a non-food offer
Les + de Monoprix
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A rich and varied offer
- Many services offered (delivery, catering ...)
- An urban concept
- Numerous services (La Poste relais, Shop&Go ...)
Continuous innovation :
• Development of the living space
• New self-service counters
(coffee, freshly squeezed fruit juices, hot dishes: quiches, pizzas, ...)
• Services practices (WIFI, postal service, Western Union terminal, ...)
• More snacking and private label
• Fast cash registers with single lane and customer call