The Casino group receives two rewards at the Digital Acceleration Awards
Les BFM Business Digital Acceleration Awards highlight best practices in digital acceleration. Participating companies present one of their innovation, collaboration and exchange projects that have led to the expansion of their ecosystem, the creation of new services or the transformation of their business model.
It is in this context that Scale Max won the Grand Prize for Business Model Transformation on Thursday, October 3. Co-founded by the Casino group and the start-up Qarnot Computing, it installs and operates data centers in unused spaces in Cdiscount warehouses and store reserves. This solution not only makes it possible to recover these underused areas but also to recycle the heat released by the systems, thus generating additional income and energy savings.
Maxit received the Grand Prize for Digital Acceleration in Retail, for the Casino Max application. It offers a fun, ultra-fluid and 100% digital shopping experience in the store thanks to a simplified and personalized customer experience. Dematerialized loyalty card, self-scanning on the shelf, integrated payment, personalized offers, "Casino Max at will " subscription formula... Casino Max offers its users ever more innovative features.