Inauguration of the Azur City shopping center and the new Géant hypermarket in Tunis Sud
After the opening of a Géant hypermarket on the island of Djerba in the summer of 2018, the Casino Group and its partner, the Mabrouk Group, inaugurated a new Géant hypermarket on the southern outskirts of Tunis. It is the 3rd th Géant store of the Mabrouk Group on Tunisian territory.
This new store is part of a brand new shopping center, Azur City, which brings together restaurant and fashion brands, Tunisian and international, with in particular the 2nd th H&M in the country. The shopping center will also soon host a multiplex cinema and a leisure and entertainment area dedicated to families. In total, this new shopping and leisure space will be spread over 2 levels and around 50,000 square meters of sales area.
The Géant hypermarket covers an area of 10,000m² and benefits from a very wide offer that covers all consumer needs and with a competitive price positioning, promoting the purchasing power of Tunisians. The non-food product offering is particularly well supplied with more than half of the store's assortment. Food is not to be outdone with particular care given to the Fresh offer and the traditional trades which represent more than ½ of the food offer. In addition, the supply of local products is substantial and represents around 65% of the supply. We also find in the store, as in the other two Tunisian Giant, the range of Everyday products produced locally in Tunisia
In addition to the work on offer, the quality of reception and advice was a priority during the training of new recruits. The store has no less than 478 employees, the vast majority of whom have created new jobs
Finally, this store will offer for the very first time in Tunisia a drive. The implementation of the Drive, and more generally of the whole of this new Giant, was made possible thanks to the very good collaboration between the teams of the Mabrouk Group and those of the Casino Group.