An international know-how

As a franchise pioneer in emerging countries, the Casino group keeps expanding the presence of its brands. It is developing in parallel of partnerships, the supply of its private labels on new markets.

Collaborations that ensure the influence of the Group in Europe, Africa, the Middle-East, and Asia.

An international influence

Through Casino Global & Strategic Partnerships, the Group actively deploys the franchise in Africa, the Middle East, the French Overseas Territories, in particular by relying on the group's historiacl brands and their recognized concepts, on a powerful & qualitative own brand, as well as a team of experts dedicated to the international (logistics, concept, offer, …)

Casino Global & Strategic Partnerships also develops the sale of Casino products to leading distributors in their markets, for example in Hong Kong (ParknShop), Japan (Aeon), Singapore (Cold Storage), Morocco (Marjane), Luxembourg (Cactus) and in ore than a dozen other territories.

A close collaboration

The Business Partnerships Department creates very close relations with franchise partners, affiliated or members of the central purchasing, its main tasks are to ensure the activity of its partners and to accompany them in all stages of their development:

From the supply goods thanks to dedicated export platforms, including product assortments, and also assistance and advice to creation of store plans and the interior architecture consistent with Casino concepts

The partners also can benefit from a training program for their collaborators, including specific temporary trainings within the Casino Group store teams.

Through its participation in important promotional events of its international partners (shows, fairs, etc.), the Casino Group ensure an effective exposure of its brands and thus contributes to promoting French products and the know-how of Casino’s teams.

Our know-how

Logistics

Our team of experts to its know-how and its customers on the logistical aspects (before, during and after the taking of order)..

Concept

They trust us

Key figures

Key figures around the world

244

Affiliated stores around the world, for more than 190,000 m2 of sales area (Géant, Casino Supermarkets, Petit Casino, Vival, Casino Shop, Casino Mandarine).

Partners spread over 53 territories

An export team composed of 50 people in France and abroad

Types of partnerships:
Affiliation
Sales to partners outside the Casino Group
Sale to Casino Group subsidiaries